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03 Oct 2018
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When trying to create a website for your business, you need to focus on establishing your brand and increasing conversions. While elements like your web hosting service and the products that your company offers play a significant role in turning website visits into sales, your website design is also a contributing factor. A poorly designed site can turn away consumers who might otherwise have made a sale or a connection with your brand. The benefits you will gain from having a well-designed website are worth the time and money you will put into creating it.
Here are four design tips to keep in mind when you are creating your website that will help your web page visitors get a sense of your brand and make a purchase:
Each and every page of your website needs to have a specific task or actionable step for your visitors to complete. If your landing page is cluttered or it has too many options for visitors to click, you risk losing your potential customers in the confusion.
Do not overwhelm your visitors with distracting sidebars and several attention grabbing headlines or features. Instead, create a minimalistic homepage where every aspect of the page, from the font size to the page positioning, makes your visitors’ next step clear and easy to take. If you want your visitors to find out about services you offer, make the “services” button large and in a prominent location so that customers do not have to search for it or visit other pages on your website instead.
While studies have debunked the infamous “three-click-rule,” the core principle of that concept still holds. Design your website with usability in mind. While three is not necessarily your “magic number,” your customers will get frustrated if they have to look in several places or click on several different pages or links to find the information they need.
You should also make your website easy to navigate. The headings of your web pages should make sense, and your customers should know exactly what to expect when they click on each page or link on your website. Customers who want to make a purchase should not need to jump through a series of hoops and click on several pages to be able to do so. Make it easy for your customers to make purchases or find the services they need, and you will see a higher conversion rate.
The design of your website should help customers gain familiarity with your brand and your values. Your company’s title and logo should be positioned where customers will be able to see it easily. When it comes to brand recall, studies and A/B testing show that left-aligned logos are better than right-aligned logos.
In addition to positioning your company’s logo well, your customers will become more familiar with your brand if the color scheme, theme, and design should stay consistent throughout your website. This familiarity will keep your customers from becoming confused at your page layout, and it will make your site more memorable, making it easier for customers to visualize your site when they think of your brand.
Your content should also help visitors connect with and become familiar with your brand. Every photo, video, or blog post that you have on your website should speak to the heart of your company. Creating an “About Us” page or a site blog could be helpful in establishing your brand.
Over 1.6 million consumers use their mobile phones to shop online. If you want to maximize your profitability and boost your conversion rate, your website needs to allow for easy mobile access and use. Make sure your website has a mobile responsive design by optimizing and compressing your images, using collapsible or other simplified navigational tools, and making your call to action clear on each web page.
Contact Benchmark for help designing a website or app to suit your company’s needs.[/fusion_text][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]