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5 Features and Functionalities Every Good Website Should Have

03 Oct 2018

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”black” id=””]If you want to attract customers and increase your revenue for your business, you should make sure your website is engaging and user-friendly. Design your website so that anyone who visits your store will have a positive experience. A well-designed interface can increase your online company’s conversion rate by up to 200%. When it comes to business, your customers are key, so you need to make sure your website is tailored to satisfy them.

When you are developing a website for your business, you need to design the website with your visitors in mind. Here are five features that are helpful for customers that every good website should have:

Accessible Information

One in three people will leave a website or abandon a purchase if they cannot find the information they need. Make sure your information is accessible and in a logical location so that the people who visit your website can find it easily. The most important information you have to share with your customers should be on the landing page in an easy-to-see location. People who browse your website do not want to click several links or pages in order to find the content they need.

Keep your text and information brief and to the point so that your web page visitors do not need to spend a long time reading and searching for the information they want. Include pictures to help provide information or guide people to where they can find the information they need. Make a prominent section for your contact information so your customers do not have to struggle to get in touch with your business or make a purchase. Do your best to keep your content as accessible as possible.

A Well-Organized Navigation Bar

There are not many things more frustrating to a consumer than a website that is nearly impossible to navigate. Your customers should not have to guess where to find the products or the information they need. Make sure your different web pages are labeled clearly and accurately, and make sure each page has a clear call to action for visitors to take.

Use a hamburger navigation bar so that you do not overwhelm your visitors with options. This way your mobile users can navigate your site easily and your other web pages do not distract from your call to action.

Mobile Responsive Design

As the number of people using smartphones to make purchases increases, website designers need to place more emphasis on features that make their websites mobile-friendly. 94% of people judge the quality of a website or a brand based on whether or not it has mobile-responsive design. A good website will allow people to have a positive user experience no matter how they access your site.

Using large buttons and fonts makes it easy for mobile users to find the information they are looking for. Optimize your images and other media and get rid of Flash so that your content does not take too long to load on a smartphone or tablet, and make sure all of your content is clearly visible for your mobile users.

Good Web Hosting

Your web host can have a significant impact on your conversion rate and user experience. If your web host does not have over 99% uptime, you might miss out on business if your website is down. A good web host will make sure your website is always accessible.

The web host you choose for your website can also influence your loading speed. When a one second delay in a website’s loading speed can lead to a 7% reduction in conversions, your web host is more important than ever. Choose a service that uses caching to keep your site running as smoothly and as efficiently as possible.


One of the best ways to show your customers that your company is trustworthy is to have a secure website. If you want consumers to feel comfortable purchasing anything from your company online, you need to invest in a SSL certificate. This will make sure that your customers’ credit card numbers and other sensitive information will be encrypted and protected from identity theft or data breaches.

For help developing a website for your online company that incorporates all of these features and implements a user-friendly design, contact Benchmark.[/fusion_text][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]