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5 Metrics Every Website Owner Should be Tracking

03 Oct 2018

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5 Metrics Every Website Owner Should be Tracking

In order to make sure your business is set up for success, you need methods in place to keep track of and measure growth. If your business has a website, you should prioritize collecting and gathering data that will help you see how your business is performing and where you might need to make changes in order to increase your bottom line.

Here are some important website metrics that you should track to make sure your business is heading in the right direction:

Website Traffic

One of the key indicators that your website is operating successfully and that people are interested in your brand is your website traffic. Your website traffic, or the total number of visits to your website, will show you if your website is growing, staying the same, or declining. A decline in web traffic, especially a steady one, is a cause for concern and can indicate that you need to make some changes to your website or your marketing strategy.

Website traffic can also let you know if your business is moving in the right direction. If you make a blog post or an announcement and then you see a sharp increase in web traffic, chances are you did something right.

Conversion Rate

The main purpose of your company’s website is to get your visitors to complete some actionable step. Whether you want them to sign up for a membership, purchase a product, or enlist your services, you should have a clear goal for your consumer. In order to measure whether or not you are seeing your desired results, you should keep track of your conversion rate.  Your conversion rate will let you know how many people are completing your desired action in relation to the number of people who are visiting your website.

Your conversion rate will show you how effective your website, branding, or marketing are in helping you reach your goal. If you have a thousand people visiting your page each day, but you are only selling ten items, then you know there is an area of your website or marketing you need to reevaluate. If your conversion rate is low, you can take steps or make changes in these areas to try to get more of your website visitors to complete your target action.

Bounce Rate

When people visit your website, you should have a clear call to action for them to accomplish. If your consumers are not completing your call to action or even moving past your landing page, you might need to reconsider your website design. Test whether or not you need to make changes to your landing page by keeping track of your bounce rate.

Your website’s bounce rate shows you how many of your unique visitors are only accessing one page on your website. If a potential customer clicks on your website and then leaves without visiting any other pages or taking other steps, you might have a flaw in your marketing, organization, or website design.

Traffic Sources

If you want to make the most of your marketing, you should have software or analytics in place to keep track of the amount of traffic that is coming from each of your marketing channels. It is not enough to know that a certain number of visitors comes from your marketing strategies. You need to see which website visitors are on your website as a result of each individual channel.

Find out how many people found your site because of a specific one of your email campaigns or social media accounts, and use this information to inform your marketing strategy. This metric will help you get a good sense of your SEO and other marketing campaigns so you can continue to invest in the campaigns that get results and alter the ones that do not.

Session Duration

The amount of time people spend on your website is a good measurement of how relevant and accessible they find your content. People who are engaged with your website and feel that they are receiving content that they value will stay on your website longer. If people tend to leave your website quickly, you should consider the layout of your website, your website’s content, and whether or not your website is mobile and user-friendly.

Use this metric in combination with the bounce rate and the number of interactions per session to determine if you might be overwhelming your customers with information or if your content is too difficult to find or understand. Session duration can give you a glimpse into which aspects of your website are beneficial and which ones need to be changed.

If you need a website for your business, contact Benchmark and see how they can help you develop a website that will suit your company’s needs.[/fusion_text][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]