Thoughts and Trends

Explore our blog for the latest in development and the future of tech.

App of the Week: Buffer

03 Oct 2018

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”black” id=””]

App of the Week: Buffer

Businesses who want to be successful in today’s society need to dedicate time and money to develop an effective social media strategy. 70% of the U.S. population has a profile on at least one social networking site, and consumers who interact with brands on social media are more likely to recommend that brand to others. Companies need a strong social media presence now more than ever, and social media marketing should be a priority for every business.

Keeping up with several accounts on social networking sites can be difficult and time-consuming. When businesses analyze their social media strategy for the year, they should consider using social media management tools to help them keep track of their accounts, analyze data, and post high-quality content regularly. One of the best mobile apps for social media management is Buffer.

What is Buffer?

Buffer is a free social media management app that allows users to manage and schedule posts for up to three social media profiles. Businesses who need more than three profiles and additional posts can pay for premium services. With Buffer, businesses can plan and track their marketing on Instagram, Facebook, LinkedIn, Twitter, and other platforms. Here are some features that make the Buffer app worthwhile:

All-In-One Platform

Buffer stands out among competitors because it is an all-in-one platform which allows users to manage their posts for different social media platforms without using multiple applications or switching between multiple accounts. Businesses can save time and maximize efficiency by scheduling and posting content across multiple social media networks from one, easy to use application. Social media marketing teams can download this app and schedule posts for all of their company’s social networking accounts anywhere, anytime.

Analytics and Reports

Buffer makes it easy for businesses to track their audience’s interactions with each of the posts made across their social media accounts. This shows businesses exactly what content is interesting to their audience and allows them to optimize future posts for maximum engagement. Buffer’s analytics provide data to help businesses curate content that will increase interaction and brand loyalty. Buffer tracks key metrics like clicks, comments, retweets, and mentions, and it shows this data in a way that is easy to understand.

Video and GIF Uploader and Image Creator

Buffer helps users keep potential customers engaged with their image creator and their video and GIF uploader. High-quality content like photos, videos, and GIFs will draw the attention of a company’s target audience and increase their likelihood of engaging with the brand. These tools are intuitive and can be used on the go. Buffer makes it easier for companies to build their social media presence at any time and from any location.

For help developing an app that will suit your company’s digital needs, visit Benchmark.[/fusion_text][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]