Thoughts and Trends

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Does Your Business Need a Mobile App?

03 Oct 2018

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Does Your Business Need a Mobile App?

It probably comes as no surprise that the amount of time Americans spend on their smartphones is steadily increasing. American adults will spend an average of three hours and 35 minutes each day on their mobile devices. Most of this time is spent using applications on smartphones. With this information in mind, creating a mobile app development strategy should be a priority for your company.

While having a website that is optimized for mobile users is incredibly important, a well-functioning mobile app can take your business to the next level. Mobile apps allow your customers quick access, they are easy-to-use, and they promote brand recognition. No matter what industry or type of business you own, a mobile app can be beneficial for your company.

If your business relies heavily on branding, has a loyalty program, or is in competition with any of the 90% of brands that have implemented a mobile app development strategy, then you should consider developing an app. With the right functionality and design, a mobile app can boost your profits and help your brand stand out among competitors.

Although the time and money it takes to create and manage an app might seem daunting, there are developers that can help you create and maintain your app. The countless benefits of using a mobile app far outweigh the potential costs. Here are a few ways a mobile app can help your business:

Brand Recognition

A mobile app will help build your brand recognition and keep your company at the forefront of your customers’ minds. Imagine the benefits you will gain from your customers seeing your company’s logo every time they use their smartphones. Even before your customers open your app, they will see your logo hundreds of times and will think about your brand as a result.

Additionally, a mobile app will provide your customers with a positive experience with your brand. Your brand will stand out from other companies without an app because your customers will value their quick and easy experience using your app, and they will know that your brand is current and not out-of-date like those brands that do not use mobile apps.


Mobile apps provide easy access to your company. In 2018, there will be over 2.5 billion smartphone users worldwide. Rather than waiting for these potential customers to visit your website, bring your business to them with a smartphone application.

In a time where people want immediate results, it is more important than ever to provide your customers with a streamlined experience. With a single touch, a mobile app allows your customers to access all of the important information, updates, notifications, and promotions that your company wants to share.

This proves to be especially useful when you work in an industry that appears complex and technical to the average consumer. Construction companies in particular have felt the benefits of efficient mobile apps, as they allow contractors and customers alike to view pending projects painlessly.

Customer Engagement and Loyalty

With a mobile app, your brand is only a touch away. Customers who need to ask questions or find out information about your brand can do so quickly and without any hassle, which will make them more likely to open your app and further engage with your brand.

Mobile apps are also great for companies like restaurants and retailers that have loyalty cards or reward programs. An app allows users to build up their loyalty points or rewards without needing to carry around a physical card. This can also incentivize users to open the app frequently, increasing customer engagement with your brand.

For help developing a mobile app that will suit your company’s needs, visit Benchmark.[/fusion_text][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]