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Laying the Foundation for a High-Converting e-Commerce Site

03 Oct 2018

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Laying the Foundation for a High-Converting e-Commerce Site

When you are building or revamping your e-commerce website, every decision you consider needs to be made with one goal in mind: boosting conversion rates. From the design of your landing page to your website’s loading time, each and every aspect of your website influences your potential customers and plays a role in determining whether or not your visitors’ page views will translate into sales.

If you are creating an e-commerce website, and you want to make sure that your website’s design and functionality are encouraging your web page visitors to make purchases, there are a few things to consider. While there is no one-size-fits-all method to increasing your conversion rate, here are some ways that you can lay the foundation for a high-converting e-commerce site:

Maximize Your Loading Speed

Research shows that a mere one second delay in loading time can decrease an e-commerce company’s conversion rate by up to 7%. One of the best ways to set yourself up for success when you are building a website is to be careful when choosing a web host. A web host that has an uptime percentage of less than 99% or that does not offer much bandwidth will not be beneficial for your e-commerce site. You want a web host that will use caching and other tools to help you maximize your website’s speed and increase conversions.

Put Effort into Your Design

Your website visitors care about how your website looks. Approximately 38% of e-commerce shoppers will leave a website if they find it unattractive. Hire a developer or web designer to create your website so that it has high-quality pictures, designs, and custom features. Put the time and money into making your website look nice so that your customers will be more likely to stay on your website and, eventually, make a purchase.

One way to ensure that your design is increasing conversions is to conduct A/B testing. A/B testing allows you to test two or more variants of your website with real potential customers. The data A/B testing provides will show you exactly how a specific change or difference to your website influences your conversion rate. Use this information to optimize your website design.

Simplify the Purchase Process

Every aspect of your website should make it easy for your customers to buy from your company. When you are creating our improving your website, make it as simple as possible for your website’s visitors to make a purchase.

Make sure every page guides your customers toward a specific call to action. Get rid of features like sidebars, irrelevant information, or stock photos, that might distract your visitors from completing this action. Have features that allow your visitors to check out as guests.

When your e-commerce site forces visitors to sign up for an account before making a purchase, you risk losing customers who do not want to make an account or those who do not have the time to make an account at that moment. Limit your customers’ options so they do not feel overwhelmed by the number of options and choices they have to make on your site.

All these steps can help make your website manageable and easier to navigate, which can lead to a higher conversion rate.

If you need help building a high-converting e-Commerce site for your business, visit Benchmark.[/fusion_text][iee_empty_space type=”vertical” height=”40″ width=”10″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]