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03 Oct 2018
It should come as no surprise that the higher your website ranks in search engine results, the more page visits you are likely to have. Considering 95% of people only look at the first page of search engine results, it is essential that you incorporate elements that will improve your search engine optimization (SEO) when you are developing a new website for your business.
Improving your search engine optimization should be a priority for your company. If you want your company to stay competitive and increase revenue, you need to be aware of the different ways to boost your SEO. Here are some of the most important factors to keep in mind when you are launching a new website.
When it comes to optimizing your website rankings, your website’s URL is an essential factor. Keep your URL short and to the point. Get rid of any unnecessary words in your URL, so that it is not too long. Your URL should give search engine users a clear idea of what to expect when they click on your website. Include keywords and try to make your website URLs match your page titles.
Avoid dynamic URLs in favor of static ones. Static URLs will not change unless the changes are coded in the HTML, making your website more crawlable. Dynamic URLs are more difficult for search engines to rank, and they are also harder for consumers to remember. Use canonical tags to show search engines which of your website pages is the original, master page.
Meta tags are bits of text about your website’s content that only show up in your website’s code. Even though these tags are not visible to your audience, they are discernable to search engines and used in their ranking algorithms. Meta tags help improve your website’s indexability by providing information about your website’s content that will help search engines categorize your website.
Meta description tags provide consumers with a snippet of information which lets them know what to expect when they visit your website. When you write this blurb, use keywords or phrases that will draw in your target audience. A good meta description tag will show readers your website content is valuable This can make people click on your website instead of your competitors, which will lead to a higher search engine ranking.
In addition to improving your website visitors’ experience with your website, a quick loading speed can help increase your website’s ability to be crawled. Configure your website so that it loads your content quickly and easily. Avoid using flash, and make note of any images, videos, or files that take a long time to load on your website and adjust them to increase your loading speed.
The steps you take to make your website more crawlable will not matter if your website does not have content that appeals to your audience. Relevant content will keep visitors interested and engaged with your brand, leading to more clicks and a higher search engine ranking.
For help developing a website that will incorporate these factors and improve your SEO, contact Benchmark.