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What Does Your Website Say About Your Brand?

03 Oct 2018

While some website owners only think of their website as a tool used by consumers to purchase their product, your website is actually one of the most important advertisements for your brand. For better or worse, every choice you make when you create your website will show visitors the heart of your company. It lets consumers know who and what you value, how you conduct business, and what they can expect when dealing with your company.

Your website is your potential customers’ first impression of your business. If you make a poor first impression, it is hard to change your web page visitors’ perception of your business, and you might miss out on the opportunity to gain new customers.

Here are some ways a well-designed website can positively reflect your brand and appeal to your target audience:

Strive For Quality In Every Detail

Everything from your photos to your blurbs and descriptions should let your website visitors know that your priority is to help address their needs and to do so efficiently. Poor quality images, design, and themes show your customers that you are incapable of or will not care enough to deliver them a great product or service.

When creating a website, use themes, fonts, and word choice that will not alienate your target population. If your website’s features, layout, or design is out-of-date, you might have a hard time reaching younger shoppers. Make sure every element of your website has a purpose, and that you put time into your website to show your customers you care.

Focus on Mobile Responsiveness

Consumers are using their phones to browse products and make purchases online now more than ever. A website that is easy for mobile users will not only increase your conversion rate, it will also prevent customers from becoming frustrated with your brand while shopping online. Show your mobile customers that you value providing them with a positive online shopping experience by making your website mobile friendly.

Create Original Content

Blogs and other forms of content are an integral way to help consumers connect with your brand. Including a blog on your website will help build SEO while pushing high-quality content to your new and your existing audience. 33% of millennials rely mostly on blogs before making a purchase. A blog is your way to share information with your audience that will lead to sales.

In addition to providing information about your products, services, and company, blogs are the perfect avenue to reach out to your target audience. Create relevant blog posts about topics that are of interest to your key demographics to keep them engaged with your brand. Blogs demonstrate that you care about connecting with your customers, and they are an easy way to establish your brand on your website.

Gather Reviews and Testimonials

If you have reviews and testimonials on your website, your website visitors will be more likely to consider your brand trustworthy. 63% of consumers are more likely to make a purchase if a website has reviews on their website, so including reviews on your website can encourage shoppers to buy from your company. Include average review scores by your products so that customers who will not take the time to read a review can still get a sense of the quality of the products your company sells.

When you run an e-commerce business, you want your customers to feel safe purchasing goods or services from you online. Providing testimonials on your website is a great way to help consumers build trust with your brand. If you have clients that are willing to share examples of how your services helped them reach their goals, you increase the likelihood of your website visitors following suit.

For help creating a well-designed website that will help positively establish your brand, contact Benchmark.